After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Meanwhile, 36.6% use social platforms to fill their free time. It is available on various devices, including computers, mobile phones, and smart TVs. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Which Countries Use Social Media the Most? Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Reliable data in simple displays for presentations and quick decision making. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. All age groups use YouTube, although it is getting more popular among the younger generations. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Feeling the need for speed in your video content marketing strategy? Statista assumes no Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Get full access to all features within our Business Solutions. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. But, Clubhouse isn't the only game in town. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Well, once again, the data holds some surprises. In some geographies, however, there are significant challenges. So how can you get your customers to create UGC for you? For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. And the number of internet users is still growing, too. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. The ultimate list of Linkedin Statistics that you need to know in 2023. However, the number of people using social media is growing even faster. 64% will return to a store they have already bought from in the past. 01 Mar 2023. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Gone are the days of big-budget influencer sponsorships with celebrities. Advertisers are For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. There's Beams, Spotify Podcasts, Twitter Space and more. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. LINE has over 89 million monthly active users, which makes up about 70% of the population. This micro-blogging platform has over 560 million monthly active users. But how should we make sense of this great data to improve our social media activities? Profit from the additional features of your individual account. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Their activity has attracted in-market audiences in droves! Register in seconds and access exclusive features. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. You're not alone! The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Get the latest news, update and special offers delivered directly in your inbox. In Taiwan, social media is hugely popular among internet users. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). User-generated content is a Powerful Key to Brand Building, 7. Lets dig a bit deeper into the data to find out. Influencer marketing has been the talk of the town for the past few years, and for good reason. However, usage and popularity vary significantly between countries. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Are you interested in testing our business solutions? The blog Geeks in Cambodia offers pros and cons for this situation. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Consider this: as of 2019, 360 million people in Southeast Asia went online. This is according to Hootsuite's report. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. . It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. And all thats despite long-running issues on internet access, speed, and costs. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Branded Content Draws Bigger Attention, 6. 3), and WeChat (No. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. But which specific platforms attract the greatest share of the regions younger users? With short attention spans, especially in the Asian market, marketers need to get creative to stand out. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! This indicates that many Thai people use Facebook to gain new information and to shop for new products. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. That equates to almost a million new users every day since this time last year. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. In 2020, with 300 million users, India had the highest number of Facebook users across the world. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Weve scoured the web and compi https://t.co/0DyxFuJnYn. The top social commerce platforms in Southeast Asia (by country). Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. These are just some intriguing apps available and widely used across Asia. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. WeChat is the largest, with over 1.2 billion monthly active users. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. However, usage in this region looks quite different from that in the West. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Client-only email newsletters with analysis and takeaways from the daily news. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Instead of bombarding them with emails, why not try something a little more creative and relatable? The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. 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