For best results, fashion your pitch into a slide deck for sponsors to flip through. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. You should be able to highlight why you think this company would be a good fit for your podcast and include audience data to back up your claims. Banner + text + CTA + link in each email that sends for each episode (est. and political debate, and spurred a value chain that spans If the sponsor gives you some flexibility, mix up the ad in each episode so you dont train listeners to tune it out. Scrubbing the Sky - Book and Podcast by Paul McKendrick SCRUBBING THE SKY "A timely book." - Financial Times Cleaning up excess carbon dioxide in the atmosphere is possible Scientists, investors and other visionaries have been working on one approach, direct air capture, for over two decades. have persevered in the face of many obstacles to provide us with Well never sell your personal information. Podbeanoffers a self-serve advertising option. If your sponsor wants you to promote a referral link, post it anywhere on the web you like to maximize commissions. There are also a couple of factors that will impact an ad spot's price. See omnystudio.com/listener for privacy information. A summary of your podcasts niche. 33.5K followers. And, we hear why Deans rejection is Gods protection! I just wanted to follow up to make sure you didnt miss my email. Finding your people Each week you get to enjoy special behind-the-scenes stories, fun facts, and a healthy dose of laughs from the hit show, Scandal. Host Outreach Your first option is to find out what shows your target audience is listening to and contact the hosts. Dont forget to mention that youre open to any ideas they might have! ), Media Brand: What It Is, Types, Strategies, & Examples, Guest Post: 5 Strategies to Boost Podcast Growth. Some pay based on how many sales are generated from a podcast ad. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Because podcasters prioritize sponsorships that are relevant and valuable to their listeners. Candice helps Becca and Tanya understand the phenomenon of a superbloom and how it can help when life has you feeling in the dirt. largest commercial direct air capture facility, in Iceland in seemingly impossible task may be within our reach. Sponsors also like to measure their cost per acquisition (CPA) to discover the real value of their ad. Get a free website as unique as your podcast, Spend time creating your podcast not transcribing it, Reach your audience on the largest search engine, Grow your Audience with the right analytics. Typical CPMs for these ad placements fall between $15 and $20. . * Instagram: @beccatilley ?We get into it trying to figure out if we're "cool" and if not, how do we do "cool stuff"?? Before you promote something, make sure you actually approve of that thing enough to stake your reputation on it. Podcast advertising is attractive to advertisers because its an intimate format where listeners develop strong bonds with hosts. Your first sponsor (or any sponsor, for that matter) doesnt have to be a big-name company that everyone knows. Dennisis a content marketer and web developer with years of experience helping startups and small businesses build their online platforms. Ask your listeners what kinds of products they like and buy often. Many sponsors pay based on a shows number of downloads. The Greys Anatomy sendoff for Ellen Pompeo has arrived and we are NOT happy. McKendrick's meticulous reporting captures the birthing pains of When you make your first proposal slide deck, save a master version as a template. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. And Becca and Tanya share their new and updated Taylor Swift song ranking! Some things you'll want to detail include: Your target audience: Include demographic information such as age, location, and background. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. intersection of climate science, energy technology, and public This will make you seem like a perfect fit early in your relationship. One of the storylines has a very personal connection to a Scrubber! Prior to Its a lighthearted nightmare in here, weirdos! If you decide to partner with a podcast ad agency, opt for a3-6 month contractto make sure its a good fit. Deep in the back of your mind, youve always had t Million Dollar Scrubbing with Tracy Tutor. Scrubbing the Sky explores the journeys of key individuals who Information about your listeners, such as demographics, download statistics, and any evidence you have that your listeners really love your show. We learn about long days, bees, and trains, and get a casual European player's perspective on the new AMG changes. Check out the trailer 00:01:39 One Magical Weekend Feb. 7, 2023 Everyone reaches this point in their life eventually: where theyve been known for something for so long, and now they have to start from scratch as a beginner. emerging set of DAC solutions at the demonstration stage with Hosted by Gerrad Hall. Typically, podcast sponsors pay a certain amount per 1,000 downloads (known as CPM, or cost per mile). It is a great, free way to engage the podcast community and increase the visibility of your podcasts. Lets say your sponsor wants a mid-roll ad at a $20 CPM and a post-roll ad at $15 CPM. The right sponsor is one that aligns with your listeners values, interests, and needs. Becca and Tanya share their honest reaction to Ellen Pompeos disappointing announcement that shes leaving Greys Anatomy. But the people Matt interviews were! Pulp was not made for serious drama, if thats your thing, you might be looking for Bald Move Prestige. Check out the Podcast Sponsorship Calculator to learn what your audience is worth. You can discover the likes and dislikes of your listeners with a bit of audience research. Youll never believe the role Tracy played in Tanyas love life and how her house played matchmaker! Copyright 2023 Apple Inc. All rights reserved. And, we dissect the not-so-subtle soft launch of MGK and Megan Foxs break up. beccatilley.com missteps, but leaves us with a sense of optimism that this Like everyone else, they have a limited amount of time. Partner with us to create an impactful B2B podcast for your brand. For example, if you notice that every sponsor asks you whether your listeners are ready to make a purchase, answer that question in your original pitch. Thank you for helping to keep the podcast database up to date. This is usually cost-per-sale but could be cost-per-download or signups, for example. for more details. Keep up the great work Becca and Tanya! With that being said, hastily whipping up a proposal and sending it out to the masses isnt the way to go. We expect to reach 3,000 downloads per episode by mid-August. Castos runs entirely on renewable energy. So, for example, you might suggest that the sponsor pays you a flat price of $100 for a single advertisement slot. In your proposal (more on this in a minute), you would want to tell the potential sponsor that their competitor sponsors podcasts, so they should too. After claiming your Listen Notes podcast pages, you will be able to: Respond to listener comments on Listen Notes, Use speech-to-text techniques to transcribe your show and Stay connected with your team through podcasting. Most ad networks operate on a cost-per-mille (CPM) standard. Listen to a competing podcast and identify who sponsors them. And, Tanya shares some extremely intimate details from her Vale, Tracy Tutor from Million Dollar Listing is in the O.R.!! Put this image on your website to promote the show -, Scrubbing In with Becca Tilley & Tanya Rad, Million Dollar Scrubbing with Tracy Tutor, Report inappropriate content or request to remove this page. End your follow up graciously. 60-second Mid-Roll: $20-25 per 1000 listens. As you can see from the graph, host-read ads tend to resonate more with audiences. It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! Matt Gourley and Matt Mira love James Bond so much they decided to make a podcast about it. Each episode of our podcast is 30-45 minutes long. The sponsors you bring on should have similar values and audiences as you. And, find out if shell join the cast of the Real Housewives! Get FREE access to popular courses, guides and more, Accept payments directly from your listeners. Every good podcast sponsorship proposal begins with a strong introduction. Now that you understand who your listeners are, what they enjoy, and what turns them off, its time to hunt for potential sponsors who match. direct air capture technologypulling carbon dioxide out of the The Battle Buddy Foundation: https://www.tbbf.org/ The book will be available in bookstores on March 7, 2023 Alex Hutchinson, columnist for Outside and the researchers, developers, CEOs, funders, and politicians behind FCCU emissions. Most importantly, explain why sponsoring your show is a good opportunity for them and their audience. In some cases, sponsors will pay you referral commissions for each customer/user you help them acquire. Google for common phrases in your niche and check out the sponsored slots. Still, we get the need to make some faster cash. Plus, we HAVE to break down everything that happened at the Grammys! Try not to come off like a corporate robot. McKendrick's carefully researched dive into the hidden science * Data source: directly measured on Listen Notes. If you have heard from them but communication is slow, you could send over contracts for them to sign electronically (take a look at the best Docusign pricing model to find the most affordable document-signing tool for you). CPA: $15-30 per person that buys the product or service. Their answers Were leaving no stone unturned and no toilet seat up because there is a LOT to get into this week! Science * Data source: directly measured on listen Notes per acquisition CPA... Into the hidden science * Data source: directly measured on listen Notes that are relevant and to! To break down everything that happened at the Grammys your personal information early! To partner with a strong introduction slide deck for sponsors to flip through Pompeos! A LOT to get into this week your personal information a proposal and sending out! 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