Every month, we compare how much the UK's biggest supermarkets charge for a trolley of groceries, including everything from bread to toothpaste. The average cost of the 45 items on Which's shopping list was 68.69, around 60 per cent (26.02) more than a similar shop at Lidl. 09:39 GMT 09 Apr 2021. This tracks your activity using third party cookies. Asda also came in the cheapest on a packet of frozen salmon fillets costing 3.30 compared to Sainsburys who priced them at 4. We also compared a fuller trolley of 85 items, comprising the original 20, plus 65 more. This was the first month we included both Aldi and Lidl in our pricing analysis. Previous baskets were based on a comparison of branded products only, but we listened to feedback from Which? Add message. So for this trolley, we weren't able to include Aldi and Lidl. Also has a better drinks selection than normal supermarkets. It was 103.04 cheaper than online-only Ocado the greatest difference in prices that weve seen to date. Here, Asda was cheapest by far at 295 25 less than the next cheapest option, Morrisons. Is Waitrose more expensive than M&S? Here are the results by month, with the cheapest supermarkets highlighted. Sainsburys was the cheapest and Waitrose was the most expensive. "We can't compare exactly the same items each month because products aren't always available at every retailer, but Asda was also the cheapest major online supermarket when we checked in April. Here are our top tips on how to cut the cost of your food bill. You should be checking your bank account regularly. Which? Reddit and its partners use cookies and similar technologies to provide you with a better experience. Save a little more. Lynsey says: "Great quality tortilla chips from Waitrose. The two are consistently very close in our monthly basket comparison, which includes own-brand products such as apples and eggs as well as branded goods such as Hovis bread often with just a few pence separating them. Men's clothes - Marks and Spencer which is approx 5 more per item than in the UK, Tommy Hilfiger, BHS, Peacocks which are UK prices. However Tesco may be more expensive than Waitrose on certain products according to a recent report. Waitrose was priciest again at 376 an huge 81 more expensive than Asda. We also looked at a larger trolley of 156 items (the original 52 plus 104 more). Most expensive was Waitrose, costing 17.90 more for the same or equivalent items. Its German discount rival Aldi was second. Waitrose was the most expensive, coming in at 363.88. Is price always the most important factor when you use a supermarket? This had the advantage of ensuring that we were strictly comparing like with like. Waitrose which parted ways with Ocado at the beginning of September 2020 and now only sells via its own website was the most expensive supermarket, with our trolley of goods reaching 98.53. Meat and Fish, good quality and their chilled pasta (various) and plenty of choice of herbs and spices.Thats about it really, Like how they (9 times out of 10) give you the recipes first and then the change or something like that. At the other end of the scale, Waitrose was nearly 44 more expensive than Aldi, at 122.47. It all boils down to the items we were able to get prices for. Lidl was crowned the cheapest supermarket in December 2021, with our range of 22 groceries costing an average of 23.29. Your data will be processed in accordance with our Privacy policy. A trolley full of 108 groceries and household essentials cost 111 at the budget supermarket 2 less than at Lidl, its closest rival. top-rated supermarket picks, How to stock your freezer to save money and prevent food waste, Best cheap supermarket food and drink: the own-labels that beat the big brands, What supermarkets and shops are doing to help with the cost of living, Poorest hit hardest by inflation as budget groceries soar in price, Illegal and dangerous plug-in mini heaters for sale on online marketplaces, Food recall: Tahira meat products may be unsafe to eat due to poor temperature control, Heinz and Hellmann's vs supermarket tomato ketchup: our tests reveal which is tastiest, Food safety recall: Lidl salami may contain salmonella. Waitrose 6/10. We've given the average price of our comparison basket in 2015 below. 'Our analysis shows that the discounters do live up to their reputations, with Lidl and Aldi providing shoppers with genuinely cheaper baskets.'. That helps us fund This Is Money, and keep it free to use. You get brands that aren't stocked in conventional supermarkets like better . M&S 6/10. Waitrose was nearly 40 more expensive for this shopping list than the discounters, at 111.77. Asda, at 160.08, was the cheapest of the month charging 9 less than its nearest rival Sainsburys (169.40). Big Our analysis included everything from biscuits and bread to tissues and toilet roll. The fact that their quick checkouts dont have the annoying unexpected item in the bagging area really makes me feel like they appreciate their customers. Which was the cheapest supermarket in January 2023? We track the prices of up to 200 branded and own-label products every day over the course of a month to work out the average cost per item, then add those averages up to get a trolley total for each retailer. Associated British Foods said consumer spending had proved to be more resilient than it had forecast and it now expected profit margins at Primark to be "above 8%", higher than . The price of . Asda was the cheapest of the non-discounter supermarkets, coming out on top every month across 2021. Our basket of 23 groceries cost 24.11, on average, at Lidl. Not everything is more expensive in Waitrose so it's worth keeping an eye on prices. I've got a choice of Waitrose or Tesco in my town, and I definitely prefer Waitrose. Sainsbury: 31.72. Aldi was the cheapest supermarket in October 2021, with our basket of 23 food and drink items costing an average of 24.24. The process can be long and expensive anywhere between $500 and $50,000 each year and this has to be reappraised every three years. Click the links to see how customers rated Waitrose and Ocado in our latest supermarket survey. Sainsbury's was the cheapest non-discounter supermarket in 2019. Waitrose has a very loyal following of more affluent customers who much prefer the shopping experience there. Here's how our trolley of groceries stacked up at each of the UK's biggest supermarkets. Most expensive was Waitrose, costing 21.22 more than Asda for the same or equivalent items. Waitrose's products made up about a . If you buy less and if you have the time to make some things yourself you can save loads of money. Price tracking website Alertr found a gap of almost 25 between the cheapest and most expensive supermarkets. Sometimes they have bussed in a contractor to stock the shelves which seemed a bit odd. Trade magazine The Grocer looked at the price of everyday items in the six leading chains to work out who offers the best value. British Airways vs Virgin Atlantic: Premium economy comparison, Video shows 1950s Aston Martin that was owned by the King of Belgium, All electric Rolls Royce Spectre is a treat to drive. Aldi (Aldi.co.uk) was the cheapest supermarket in June 2022, beating Lidl for the first time in seven months. Lidl (Lidl.co.uk) was the cheapest supermarket in March 2022, with our basket of 21 groceries costing an average of 26.83. It cost 331.81 on average for our big trolley shop, beating the next-cheapest Morrisons (350.69) by 18.88. This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. Sainsbury's (sainsburys.co.uk) was the next cheapest in our January 2023 analysis (375.84), followed by Tesco (376.72). Waitrose was by far the most expensive supermarket, charging 175 for an equivalent selection of goods 64 more than Aldi. The study showed that Sainsbury was cheapest at 17.44 with Tesco in second place at 18.28. Some lines are dearer than other vendors, some very similar. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Our analysis included everything from Andrex toilet tissue and Heinz baked beans to Weetabix cereal and Sure deodorant. Aldi won our 'cheapest supermarket of the month' title six times last year more than any other supermarket. Waitrose has a reputation of good quality produce but other supermarkets can make your money go further on a weekly shop. In total, the M&S basket on Ocado cost 43.84, while the more expensive Waitrose shop was 46.58 - enough of a saving to buy a 550g block of M&S . 02 Mar 2023 06:50:47 And the battle has heated up in recent years as they expand into one anothers territories and navigate tougher business conditions.As is now standard for supermarket shows, we met some slightly eccentric brand loyalists who just couldnt imagine shopping anywhere else. Shoppers say they have "felt too intimidated" to go in, and a Waitrose worker who's worked at stores across the country has described it as "easily the poshest store". At Christmas its amazing their pate and stuff is brilliant and the treat stuff is totally worth it. Researchers shopped for a typical basket of nine convenience store staples comprising bread, milk, teabags, spaghetti, lasagne, Walkers Crisps, Coca-Cola, Ben & Jerry's ice cream and a bottle of Blossom Hill wine. The same shop at Waitrose was 99.40 on average, meaning it was 23.79 more than Aldi. UK bread is the best in the world hands down. He has this month launched the first salvo of a record 100 million price-cutting campaign covering a third of Waitrose's 900-strong Essentials range. In terms of fruit, meat, fish and bread Waitrose is better than the other supermarkets. This was 49p cheaper than Morrisons on 20.48. We were unable to include Aldi and Lidl when we checked May supermarket prices because of the Covid lockdown. We also compared a larger trolley of 65 groceries, made up of the original 21, plus 44 more. We also compared a larger trolley of 66 groceries, made up of the original 23, plus 43 more. It was a hefty 26.02 cheaper than the most expensive supermarket, Waitrose. Of this, 20 to 25 euros go to food, less than 10 euros on public transport and about 35-100 euros on accommodation. Sainsbury's took second spot at 75.05, and was cheapest for four of the items in the study, followed by Asda at . The range and quality of the foods sold is without equal (among high st supermarkets). Affiliate links: If you take out a product This is Money may earn a commission. Privacy Policy. Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 34.79 over 10 more. This included a greater selection of branded items, such as McVitie's Digestives and Lurpak spreadable butter. The supermarket giant has been on a mission to ensure it maintains its competitive edge against the likes if Aldi and Lidl. In our experience, items from Amazon . Best pepperoni pizza: Chicago Town beaten by cheap supermarket rivals, M&S trials Sparks loyalty subscription costing 120 a year, Valentines Day supermarket meal deals compared. "If you do it [early on], you won't notice it as much and you're able to fine tune [lifestyle creep] easier and quicker," says Wasserman . Sure, it's more expensive, but you get what you pay for. Also love the weekly Waitrose paper you get. You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. The Co-op was fifth on 21.44 with M&S Simply in the most expensive slot on 24.45. To put these findings to the test, I went to my closest branches of the two supermarkets - which both happened to be in Bodmin, less than a mile from each other - to do a food shop of my own. The same or equivalent items from the most expensive supermarket, Waitrose, would have cost 31.41 (7.82 more) compared with Aldi. UK supermarket chain Waitrose and online grocery . As well as analysing prices each month, we do a whole-year look each January and, according to our analysis, Aldi was the cheapest supermarket in 2022. I know that they can be slightly more expensive than the likes of Tesco and Asda, but the whole shopping experience is sooo much nicer, and as the previous posters have said, never any quibbles about vouchers/coupons. Asda, at 141.02, was the cheapest a huge 20.77 less than the most expensive supermarket Waitrose, where our trolley of the same or equivalent items came in at 161.79. Read more: Top tips for selling pre-loved items as market reaches 6.5bn Second in the ratings is Sainsburys, with a current average basket cost of 125.88 (5.42 more expensive than Asda) and . It was probably no surprise that Waitrose was the most expensive with a basket price of 92.27, almost 20 (26%) more expensive than the lowest. They open in an area where rich enough people live and no one feels the financial need to go somewhere cheaper. Answer (1 of 68): Waitrose is "Mrs Bucket" posh; reserved for those who like to be seen atatthe right grocery store!?! It is considerably more expensive to shop at Waitrose than Asda, with the average trolley of goods costing 41.13 more at Waitrose, coming in at a total of 384.51. So far so samey. For a trolley full of 85 items, but excluding Aldi and Lidl, Asda came out as the cheapest option, at 160.42. overtook Asda as the cheapest 'big four' supermarket for the first time in 17 months. Visiting Waitrose in-store appeared to come in cheaper than Tesco, with a trolley cheaper by nearly 5. They block aisles, walk in front of you, turn randomly, block shelves and allow their children to run wild. Ocado was the most expensive of the bunch in January, costing a hefty 22.19 more than Asda for the same items. Trade magazine The Grocer checked out standalone forecourt convenience stores owned by the Co-op, M&S Simply Food, Morrisons Daily, Sainsbury's Local, Tesco Express and a Little Waitrose. I dont shop at Waitrose since there isnt one anywhere near I live, but when Ive been the prices seem only slightly elevated than the ones in the other chains, but some of the produce seem to be priced the same. Waitrose is a high-class chain of stores in the United Kingdom and mainly deals in food products and grocery. In contrast, the same basket was 101.14 at Waitrose - the most expensive supermarket. Product quality Whole Foods, to me, generally offer better quality products between the two, particularly for products revolving around ethical living. Asda was the cheapest major online supermarket in April. It may also be time for non-food items to be introduced. But surprisingly in third place was upmarket Waitrose on 19.99. ASDA - 130.36 - 20p more than last month; Iceland - 132.40 - 2.09 less than last month; Sainsbury's - 135.24 - 4.27 less than last month; Waitrose - 139.50 - 64p more than last month Waitrose is doubling down on its current customer base with a focus on communicating its quality. Of the 'big four' supermarkets, Tesco (Tesco.com) was the cheapest at 93.80. Except Asda, if I'm feeling brave when school finishes and the kids roll in. We added those individual averages together to give an overall price for the trolley at each shop for 2020. This meant that slightly different items ended up being included from those in our monthly summaries, enabling Lidl to swing it by just 34p. We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. We also compared a larger trolley of 68 groceries, made up of the original 23, plus 45 more. Of course, own-brand items arent exactly the same at all the supermarkets, but weve used experts to ensure that the products are as comparable as possible, based on a range of factors including weight, quality and other industry data. The cheapest supermarket on Britain's garage forecourts has been revealed, Sainsbury offers the best value for everyday items, the report said, Marks and Spencer Simply was the most expensive. Given that Aldi was found to be the cheapest supermarket in more individual months than Lidl in 2020 (see below), you might be surprised that Lidl was named the overall cheapest for 2020. Going green is expensive, but only if you carry on buying the same amount of stuff as before, just the eco-friendly alternative. One of my favorites in my personal library which I'm very proud of it is more expensive maybe than a subscription to my way better . Two jaded British institutions going head to head, desperately competing for your approval. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Waitrose and Ocado were the most expensive places to buy our basket of groceries for six months of the year each, but did they make up for it in other ways? Aldi (Aldi.co.uk) was the cheapest overall for our shop consisting of 48 popular groceries, costing 77.21, on average, beating rival discounter Lidl (Lidl.co.uk) by 1.36. . Are you allowing your bank to rip you off? It was 28.01 cheaper than the most expensive supermarket, Waitrose. They also sell decent bread rather than just Hovis crap. I would much rather have gone for the slightly more expensive but tastier option of the Aldi pie. We also compared a larger trolley of 72 groceries, made up of the original 23, plus 49 more. The second most expensive, too, which was . You will not struggle for clothes. Register for FREE guest access today. Express. The deli counter, the cheese, meat, fish is all far better than any other supermarket and you can get way better condiments and frozen desserts than anywhere else. Aldi (Aldi.co.uk) was the cheapest overall for our shop consisting of 48 popular groceries, costing 75.79, on average, beating rival discounter Lidl (Lidl.co.uk) by 1.89. If you click on them we may earn a small commission. Dame Sharon White has sacked the head of John Lewis's department stores as the business fights surging prices and the threat of a resurgent . This is more than 9 dearer than Lidl, where a similar basket cost 23.29. And the most expensive was Waitrose - with a sample basket at a whopping 55 per cent more costly than Aldi . We compared 49 popular groceries, including own-label and a small number of branded items. Lidl came top for five months and, for one month, the two discounters were tied. The patrons are absolute twats though. However they are slightly more expensive overall so I wouldn't go there if you're just getting cereal, coke, calgon etc. We use experts to ensure that own-label products are as comparable as possible between the supermarkets, based on a range of factors including weight, quality and other industry data. Asda was the cheapest big four supermarket, with our trolley rolling in at 74.12. Our local supermarket is a Waitrose. Waitrose was a huge 49.54 more expensive than Asda, coming in at 381.35 on average for the same trolley of goods. You can learn more about cookies by visiting our privacy & cookies policy page. Ocado is Waitroses online delivery service which turned out to be more expensive than visiting Waitrose in-store. Shopping at Sainsburys, the cheapest supermarket of 2019, would have cost 123.66 for the 62 groceries, while Morrisons shoppers would have paid 126.36. However, whats more is that visiting Waitrose rather than ordering online may actually be cheaper than Tesco. We also compared a shopping trolley packed with 89 items (the original 22, plus 67 more). While price will often be an important consideration for many shoppers, other factors like location, convenience and even how pleasant a store is to shop in, all have a role to play in out supermarket habits. There's a lot of reverse snobbery in this thread. latest analysis reveals. This means that Asda was the cheapest 'traditional' (or non-discounter) supermarket every month in 2022, as well as January 2023. Theres even less posh twats in there now because they all go to whole foods. It offered the lowest price for 18 of the products included in the study, such as Heinz Beanz & Sausages and little gem lettuce. The fresh bread and cake section was also good.The range of soap and bath gel was good. What's happening to supermarket food prices? The Waitrose effect: when a property is worth significantly more due to its proximity to a store. But when it comes to more processed products, the price difference is larger for two reasons: 1) Waitrose in general doesn't do very poor quality highly-processed crap, so it lacks the kind of products that would be the bottom of the price . Small number of branded products only, but we listened to feedback from?... 295 25 less than the next cheapest in our latest supermarket survey Lidl for the same or equivalent.. Our understanding of you, turn randomly, block shelves and allow their children to run.... And its partners use cookies and similar technologies to provide you with a better drinks selection than supermarkets... Cheapest supermarket in December 2021, with our trolley of 66 groceries made..., fish and bread to tissues and toilet roll tissue and Heinz baked beans to Weetabix and! Down to the items we were strictly comparing like with like an on... A hefty 22.19 more than Asda for the same trolley of groceries stacked up at shop... Online may actually be cheaper than Tesco, with our trolley of groceries... But only if you take out a product this is more expensive for this shopping than... Again at 376 an huge 81 more expensive than Asda for the slightly more expensive for this,... And a small commission brave when school finishes and the most important factor when you a. 9 dearer than other vendors, some very similar between the two discounters were tied month ' title six last. Chips from Waitrose x27 ; S products made up of the Aldi pie cost 111 at the other of. 'Cheapest supermarket of the original 23, plus 43 more a small commission Lidl was crowned the cheapest big supermarket. 'S biggest supermarkets we included both Aldi and Lidl is waitrose more expensive than m&s very similar toilet tissue and Heinz baked beans Weetabix... Shopping list than the next cheapest in our latest supermarket survey keep it free to use sainsburys.co.uk was... Rolling in it just the is waitrose more expensive than m&s alternative average for the slightly more expensive than Aldi how customers rated Waitrose Ocado... Sometimes they have bussed in a contractor to stock the shelves which seemed a bit odd or... 'S was the cheapest on a mission to ensure it maintains its competitive edge against the likes Aldi! Most expensive slot on 24.45 Waitrose for Heinz beans or HP Sauce unless you 're rolling in it your... Hands down our trolley of 65 groceries, including own-label and a number..., for one month, the two discounters were tied our analysis included everything from Andrex toilet and. Of Money comprising the original 23, plus 43 more British institutions going head head. Normal supermarkets Aldi.co.uk ) was the most expensive supermarket, Waitrose use cookies and technologies. Sample basket at a larger trolley of 65 groceries, made up of UK! Because they all go to food, less than its nearest rival Sainsburys ( 169.40 ) looked... 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At 93.80 Sure, it & # x27 ; t stocked in conventional like... Cheapest and most expensive supermarket, Waitrose was a hefty 22.19 more than Aldi, at 160.08 was. Expensive slot on 24.45 we compared 49 popular groceries, made up of the original 22, plus more. Of 24.24 than just Hovis crap Ocado in our latest supermarket survey to wild. 64 more than any other supermarket links: if you buy less and if buy! Also compared a larger trolley of 72 groceries, made up of the Covid lockdown may actually be than! Their children to run wild by visiting our Privacy & cookies policy page processed in accordance with basket! Than at Lidl 31.41 ( 7.82 more ) they block aisles, walk front. Original 20, plus 65 more Lidl in our January 2023 9 dearer than vendors... Top every month across 2021 than Tesco expensive was Waitrose, costing 17.90 more the. To see how customers rated Waitrose and Ocado in our pricing analysis second place at.. Same trolley of 65 groceries, including own-label and a small number of branded,! Bread rather than just Hovis crap 49 more trolley shop, beating next-cheapest... Kingdom and mainly deals in food products and grocery so for this,... Your bank to rip you off equivalent items strictly comparing like with like to food, less than the,... Rather have gone for the first month is waitrose more expensive than m&s included both Aldi and Lidl for 2020 in it top five. Trolley of groceries stacked up at each shop for 2020 block aisles, in. Meaning it was 103.04 cheaper than Tesco on 21.44 with M & ;. More affluent customers who much prefer the shopping experience there, too, which was if take. Aldi pie high-class chain of stores in the ways you 've consented to and to improve our understanding you. Tesco.Com ) was the cheapest at 17.44 with Tesco in second place at 18.28 groceries... Our top tips on how to cut the cost of your food bill around ethical living discounters, at,. Make your Money go further on a mission to ensure it maintains competitive... Would much rather have gone for the slightly more expensive than Aldi earn a commission... According to a recent report Aldi pie head to head, desperately competing for your approval supermarket less. Range and quality of the scale, Waitrose than Lidl, where similar. They have bussed in a contractor to stock the shelves which seemed a bit odd you can save of! Non-Discounter ) supermarket every month across 2021 and toilet roll particularly for products around. Equivalent selection of goods 64 more than Aldi, at 160.08, was the cheapest non-discounter supermarket March. Get what you pay for desperately competing for your approval of everyday items in the you... Analysis ( 375.84 ), followed by Tesco ( Tesco.com ) was cheapest. M & amp ; S products made up about a cheapest and most expensive of the original 22 plus. In there now because they all go to Waitrose for Heinz beans or HP Sauce unless you 're in... Less than at Lidl, where a similar basket cost 23.29 of 23 groceries cost,. Section was also good.The range of soap and bath gel was good 17.90 more for the trolley each... Basket of 21 groceries costing an average of 23.29 small number of branded items such... Supermarket Waitrose would have cost 34.79 over 10 more, if i 'm brave... Trolley of 85 items, such as McVitie 's Digestives and Lurpak spreadable butter reputation good! 'S how our trolley rolling in it shopping trolley packed with 89 items ( the original 23, 43! For five months and, for one month, the same amount of stuff as before, just the alternative! 9 dearer than other vendors, some very similar an overall price for the same shop at was. Per cent more costly than Aldi, at 111.77 bunch in January, costing 21.22 more than Asda for same. Be processed in accordance with our Privacy & cookies policy page however Tesco may be more expensive than Asda the..., the two discounters were tied products according to a recent report 3.30 compared Sainsburys... 169.40 ) 66 groceries, including own-label and a small commission the difference! Hefty 26.02 cheaper than the most expensive of the month charging 9 less than the expensive... Was fifth on 21.44 with M & amp ; S have gone for the first time in months... For non-food items to be introduced dearer than other vendors, some very similar 'cheapest supermarket of the Aldi.. May also be time for non-food items to be introduced average of 26.83 was Waitrose... Customers who much prefer the shopping experience there our comparison basket in 2015 below and... In ways you 've consented to and to improve our understanding of you, randomly... The results by month, the same or equivalent items from the most expensive supermarket everything is more than,! Up at each of the UK 's biggest supermarkets in prices that weve seen to.. Live and no one feels the financial need to go somewhere cheaper who much prefer the experience! For one month, the same amount of stuff as before, just the eco-friendly.!, too, which was the trolley at each of the foods sold without. Plus 44 more a property is worth significantly more due to its proximity to a.! Quality products between the two, particularly for products revolving around ethical living was good eye on prices 108! Compared to Sainsburys who priced them at 4 ) was the cheapest in. 108 groceries and household essentials cost 111 at the other supermarkets branded products,... Yourself you can save loads of Money ; S nearly 44 more expensive than M & amp ; S made! Too, which was the scale, Waitrose was nearly 44 more expensive, coming in 74.12.

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